Core
projects

Strategic design that reduced risk, accelerated delivery, and improved adoption across complex platforms

-0%

discovery cycles through AI workflows

-0%

friction reduced in critical user flows

+0%

functional adoption in large-scale platforms

+0k

active users across deployed products

Rappi App

Driving repeat orders & early retention in food delivery marketplaces

+8% to +12%

Repeat orders / user

+10% to +16%

Second order conversion

12 min read

Client:

Rappi

Period:

2025

Role:

Senior Product Designer

Key actions:

Growth Strategy Product Prioritization KPI Definition UX/UI Design Experiment Design

Rappi App

Driving repeat orders & early retention in food delivery marketplaces

+8% to +12%

Repeat orders / user

+10% to +16%

Second order conversion

12 min read

Client:

Rappi

Period:

2025

Role:

Senior Product Designer

Key actions:

Growth Strategy Product Prioritization KPI Definition UX/UI Design Experiment Design

Rappi App

Driving repeat orders & early retention in food delivery marketplaces

+8% to +12%

Repeat orders / user

+10% to +16%

Second order conversion

12 min read

Rappi App

Driving repeat orders & early retention in food delivery marketplaces

+8% to +12%

Repeat orders / user

+10% to +16%

Second order conversion

12 min read

Chazki Afiliados App

Redesigning operational infrastructure for last-mile delivery

−30%

Route execution time

-50%

Manual interactions

8-min read

Hero image featuring the app on a phone device

Client:

Chazki

Period:

2020

Role:

Lead UX Designer

Key actions:

Decision layer definition Logistics flow simplification Integrated tools architecture Offline-first execution strategy

Chazki Afiliados App

Redesigning operational infrastructure for last-mile delivery

−30%

Route execution time

-50%

Manual interactions

8-min read

Client:

Chazki

Period:

2020

Role:

Lead UX Designer

Key actions:

Decision layer definition Logistics flow simplification Integrated tools architecture Offline-first execution strategy

Chazki Afiliados App

Redesigning operational infrastructure for last-mile delivery

−30%

Route execution time

-50%

Manual interactions

8-min read

Chazki Afiliados App

Redesigning operational infrastructure for last-mile delivery

−30%

Route execution time

-50%

Manual interactions

8-min read

Quipu Design System

Building a Scalable Infrastructure for Multi-Product Growth

+30%

Time-to-Market reduction

−25%

Frontend rework volume

10-min read

Client:

Chazki

Period:

2021 - 2022

Role:

Lead UX Designer

Key actions:

DS Architecture Definition Token & Component System Governance & Versioning Model Cross-Squad Executive Alignment SaaS Pilot & Scaled Adoption

Quipu Design System

Building a Scalable Infrastructure for Multi-Product Growth

+30%

Time-to-Market reduction

−25%

Frontend rework volume

10-min read

Client:

Chazki

Period:

2021 - 2022

Role:

Lead UX Designer

Key actions:

DS Architecture Definition Token & Component System Governance & Versioning Model Cross-Squad Executive Alignment SaaS Pilot & Scaled Adoption

Quipu Design System

Building a Scalable Infrastructure for Multi-Product Growth

+30%

Time-to-Market reduction

−25%

Frontend rework volume

10-min read

Quipu Design System

Building a Scalable Infrastructure for Multi-Product Growth

+30%

Time-to-Market reduction

−25%

Frontend rework volume

10-min read

Design at scale, better decisions