Senior
Senior
Product
designer
Product
designer
based in Lima, Perú
based in Lima, Perú
I design product systems that reduce complexity at scale
About me
With 8+ years leading product initiatives across logistics, education, healthcare, and SaaS. I transform ambiguity into scalable decision frameworks that avoid technical and organizational debt.
What I bring at a senior level:
Structured problem framing before engineering investment.
System architecture that prevents long-term complexity.
Optimization of critical, high-stakes operational workflows.
AI-enabled discovery that accelerates decision velocity.
Cross-functional alignment across product and engineering.
Decisions that define my work
Designing for reliability in medical environments
Challenge:
Interfaces increased cognitive load under time pressure.
Decision:
Restructured task flows and information hierarchy around real clinical logic.
Higher consistency, greater adoption, and operational confidence.
Designing for reliability in medical environments
Challenge:
Interfaces increased cognitive load under time pressure.
Decision:
Restructured task flows and information hierarchy around real clinical logic.
Higher consistency, greater adoption, and operational confidence.
Designing for reliability in medical environments
Challenge:
Interfaces increased cognitive load under time pressure.
Decision:
Restructured task flows and information hierarchy around real clinical logic.
Higher consistency, greater adoption, and operational confidence.
Replacing fragmentation with scalable systems
Challenge:
Inconsistent tools across regional logistics operations.
Decision:
Designed unified component architecture and reusable patterns.
Reduced rework, improved coherence, increased delivery efficiency.
Replacing fragmentation with scalable systems
Challenge:
Inconsistent tools across regional logistics operations.
Decision:
Designed unified component architecture and reusable patterns.
Reduced rework, improved coherence, increased delivery efficiency.
Replacing fragmentation with scalable systems
Challenge:
Inconsistent tools across regional logistics operations.
Decision:
Designed unified component architecture and reusable patterns.
Reduced rework, improved coherence, increased delivery efficiency.
Embedding AI without compromising rigor
Challenge:
Slow research synthesis vs. superficial automation.
Decision:
Built structured AI workflows with rigorous validation checkpoints.
Faster prioritization, stronger decision criteria, more strategic focus.
Embedding AI without compromising rigor
Challenge:
Slow research synthesis vs. superficial automation.
Decision:
Built structured AI workflows with rigorous validation checkpoints.
Faster prioritization, stronger decision criteria, more strategic focus.
Embedding AI without compromising rigor
Challenge:
Slow research synthesis vs. superficial automation.
Decision:
Built structured AI workflows with rigorous validation checkpoints.
Faster prioritization, stronger decision criteria, more strategic focus.
Designing for reliability in medical environments
Challenge:
Interfaces increased cognitive load under time pressure.
Decision:
Restructured task flows and information hierarchy around real clinical logic.
Higher consistency, greater adoption, and operational confidence.
Replacing fragmentation with scalable systems
Challenge:
Inconsistent tools across regional logistics operations.
Decision:
Designed unified component architecture and reusable patterns.
Reduced rework, improved coherence, increased delivery efficiency.
Embedding AI without compromising rigor
Challenge:
Slow research synthesis vs. superficial automation.
Decision:
Built structured AI workflows with rigorous validation checkpoints.
Faster prioritization, stronger decision criteria, more strategic focus.
How I think
Product design is a decision architecture, not interface production
How I think
Product design is a decision architecture, not interface production
How I think
Product design is a decision architecture, not interface production
How I think
Product design is a decision architecture, not interface production
01
Frame the problem
Clarify trade-offs early and define measurable outcomes before teams commit resources.
01
Frame the problem
Clarify trade-offs early and define measurable outcomes before teams commit resources.
01
Frame the problem
Clarify trade-offs early and define measurable outcomes before teams commit resources.
01
Frame the problem
Clarify trade-offs early and define measurable outcomes before teams commit resources.
02
Design for systems
Build scalable patterns that remain coherent as products, teams, and complexity grow.
02
Design for systems
Build scalable patterns that remain coherent as products, teams, and complexity grow.
02
Design for systems
Build scalable patterns that remain coherent as products, teams, and complexity grow.
02
Design for systems
Build scalable patterns that remain coherent as products, teams, and complexity grow.
03
Design for constraints
Design solutions that hold under regulation, bandwidth limits, and legacy systems.
03
Design for constraints
Design solutions that hold under regulation, bandwidth limits, and legacy systems.
03
Design for constraints
Design solutions that hold under regulation, bandwidth limits, and legacy systems.
03
Design for constraints
Design solutions that hold under regulation, bandwidth limits, and legacy systems.
04
Alignment as output
Create shared clarity across teams so execution moves with confidence and speed.
04
Alignment as output
Create shared clarity across teams so execution moves with confidence and speed.
04
Alignment as output
Create shared clarity across teams so execution moves with confidence and speed.
04
Alignment as output
Create shared clarity across teams so execution moves with confidence and speed.
Strategic Evolution
From design to architecture
Bridging visual systems and technical logic to solve product complexity through scalable decision infrastructure.
1 - Foundations
Visual Design & agency execution
Built a foundation combining visual clarity with technical logic.
Early career in digital agencies focused on branding and UI.
Designed high-impact assets for digital marketing campaigns.
Executed visual layouts and content updates across top CMS.
Shift:
From graphic execution to systems behind interfaces.
2 - Startup Execution
Strategic UX & high-fidelity design
Defined critical user flows based on behavioral research.
Built advanced prototypes using Figma variables and tokens.
Validated usability to ensure product-market alignment.
Optimized interface scalability for early-stage growth.
Learning:
Interfaces don’t scale without systemic alignment.
3 - Operational Scale
Design Systems & regional consistency
Architected scalable component systems for LATAM operations.
Reduced engineering rework through modular design logic.
Unified fragmented internal tools into a cohesive ecosystem.
Optimized real-time workflows for high-pressure operations.
Shift:
From feature design to system architecture thinking.
4 - National Healthcare
High-Stakes product strategy
Designed telemedicine and emergency dispatch platforms.
Reduced cognitive load for critical medical environments.
Aligned medical, technical, and public stakeholders.
Improved system adoption and operational reliability.
Learning:
Simplicity is operational clarity, not aesthetic reduction.
5 - AI-First Infrastructure
AI-Integrated product architecture
Current focus
Integrating generative AI and automation into product DNA.
Leveraging GPT-based synthesis for rapid user research.
Architecting Make-powered automations for lean operations.
Accelerating hypothesis validation through data-driven AI.
Shift:
From designing interfaces to designing intelligent workflows.
1 - Foundations
Visual Design & agency execution
Built a foundation combining visual clarity with technical logic.
Early career in digital agencies focused on branding and UI.
Designed high-impact assets for digital marketing campaigns.
Executed visual layouts and content updates across top CMS.
Shift:
From graphic execution to systems behind interfaces.
2 - Startup Execution
Strategic UX & high-fidelity design
Defined critical user flows based on behavioral research.
Built advanced prototypes using Figma variables and tokens.
Validated usability to ensure product-market alignment.
Optimized interface scalability for early-stage growth.
Learning:
Interfaces don’t scale without systemic alignment.
3 - Operational Scale
Design Systems & regional consistency
Architected scalable component systems for LATAM operations.
Reduced engineering rework through modular design logic.
Unified fragmented internal tools into a cohesive ecosystem.
Optimized real-time workflows for high-pressure operations.
Shift:
From feature design to system architecture thinking.
4 - National Healthcare
High-Stakes product strategy
Designed telemedicine and emergency dispatch platforms.
Reduced cognitive load for critical medical environments.
Aligned medical, technical, and public stakeholders.
Improved system adoption and operational reliability.
Learning:
Simplicity is operational clarity, not aesthetic reduction.
5 - AI-First Infrastructure
AI-Integrated product architecture
Integrating generative AI and automation into product DNA.
Leveraging GPT-based synthesis for rapid user research.
Architecting Make-powered automations for lean operations.
Accelerating hypothesis validation through data-driven AI.
Shift:
From designing interfaces to designing intelligent workflows.
1 - Foundations
Visual Design & agency execution
Built a foundation combining visual clarity with technical logic.
Early career in digital agencies focused on branding and UI.
Designed high-impact assets for digital marketing campaigns.
Executed visual layouts and content updates across top CMS.
Shift:
From graphic execution to systems behind interfaces.
2 - Startup Execution
Strategic UX & high-fidelity design
Defined critical user flows based on behavioral research.
Built advanced prototypes using Figma variables and tokens.
Validated usability to ensure product-market alignment.
Optimized interface scalability for early-stage growth.
Learning:
Interfaces don’t scale without systemic alignment.
3 - Operational Scale
Design Systems & regional consistency
Architected scalable component systems for LATAM operations.
Reduced engineering rework through modular design logic.
Unified fragmented internal tools into a cohesive ecosystem.
Optimized real-time workflows for high-pressure operations.
Shift:
From feature design to system architecture thinking.
4 - National Healthcare
High-Stakes product strategy
Designed telemedicine and emergency dispatch platforms.
Reduced cognitive load for critical medical environments.
Aligned medical, technical, and public stakeholders.
Improved system adoption and operational reliability.
Learning:
Simplicity is operational clarity, not aesthetic reduction.
5 - AI-First Infrastructure
AI-Integrated product architecture
Integrating generative AI and automation into product DNA.
Leveraging GPT-based synthesis for rapid user research.
Architecting Make-powered automations for lean operations.
Accelerating hypothesis validation through data-driven AI.
Shift:
From designing interfaces to designing intelligent workflows.
1 - Foundations
Visual Design & agency execution
Built a foundation combining visual clarity with technical logic.
Early career in digital agencies focused on branding and UI.
Designed high-impact assets for digital marketing campaigns.
Executed visual layouts and content updates across top CMS.
Shift:
From graphic execution to systems behind interfaces.
2 - Startup Execution
Strategic UX & high-fidelity design
Defined critical user flows based on behavioral research.
Built advanced prototypes using Figma variables and tokens.
Validated usability to ensure product-market alignment.
Optimized interface scalability for early-stage growth.
Learning:
Interfaces don’t scale without systemic alignment.
3 - Operational Scale
Design Systems & regional consistency
Architected scalable component systems for LATAM operations.
Reduced engineering rework through modular design logic.
Unified fragmented internal tools into a cohesive ecosystem.
Optimized real-time workflows for high-pressure operations.
Shift:
From feature design to system architecture thinking.
4 - National Healthcare
High-Stakes product strategy
Designed telemedicine and emergency dispatch platforms.
Reduced cognitive load for critical medical environments.
Aligned medical, technical, and public stakeholders.
Improved system adoption and operational reliability.
Learning:
Simplicity is operational clarity, not aesthetic reduction.
5 - AI-First Infrastructure
AI-Integrated product architecture
Integrating generative AI and automation into product DNA.
Leveraging GPT-based synthesis for rapid user research.
Architecting Make-powered automations for lean operations.
Accelerating hypothesis validation through data-driven AI.
Shift:
From designing interfaces to designing intelligent workflows.
1 - Foundations
Visual Design & agency execution
Built a foundation combining visual clarity with technical logic.
Early career in digital agencies focused on branding and UI.
Designed high-impact assets for digital marketing campaigns.
Executed visual layouts and content updates across top CMS.
Shift:
From graphic execution to systems behind interfaces.
2 - Startup Execution
Strategic UX & high-fidelity design
Defined critical user flows based on behavioral research.
Built advanced prototypes using Figma variables and tokens.
Validated usability to ensure product-market alignment.
Optimized interface scalability for early-stage growth.
Learning:
Interfaces don’t scale without systemic alignment.
3 - Operational Scale
Design Systems & regional consistency
Architected scalable component systems for LATAM operations.
Reduced engineering rework through modular design logic.
Unified fragmented internal tools into a cohesive ecosystem.
Optimized real-time workflows for high-pressure operations.
Shift:
From feature design to system architecture thinking.
4 - National Healthcare
High-Stakes product strategy
Designed telemedicine and emergency dispatch platforms.
Reduced cognitive load for critical medical environments.
Aligned medical, technical, and public stakeholders.
Improved system adoption and operational reliability.
Learning:
Simplicity is operational clarity, not aesthetic reduction.
5 - AI-First Infrastructure
AI-Integrated product architecture
Current focus
Integrating generative AI and automation into product DNA.
Leveraging GPT-based synthesis for rapid user research.
Architecting Make-powered automations for lean operations.
Accelerating hypothesis validation through data-driven AI.
Shift:
From designing interfaces to designing intelligent workflows.
Community & contribution
Design is an evolving discipline through dialogue when it is shared
Community & contribution
Design is an evolving discipline through dialogue when it is shared
Community & contribution
Design is an evolving discipline through dialogue when it is shared
I actively engage with regional design and innovation communities like Friends of Figma Perú and Service Design Lima, where workshops and peer exchange have strengthened my systems thinking beyond immediate product contexts.
I’m also a former contributor to DeUX Podcast, sharing perspectives on design, technology, and product strategy.
Currently, I’m focused on startup and entrepreneurship ecosystems. Therefore, I’m building a new community to connect founders, designers, and developers looking to solve real-world problems with scalable AI-powered products.
I actively engage with regional design and innovation communities like Friends of Figma Perú and Service Design Lima, where workshops and peer exchange have strengthened my systems thinking beyond immediate product contexts.
I’m also a former contributor to DeUX Podcast, sharing perspectives on design, technology, and product strategy.
Currently, I’m focused on startup and entrepreneurship ecosystems. Therefore, I’m building a new community to connect founders, designers, and developers looking to solve real-world problems with scalable AI-powered products.
I actively engage with regional design and innovation communities like Friends of Figma Perú and Service Design Lima, where workshops and peer exchange have strengthened my systems thinking beyond immediate product contexts.
I’m also a former contributor to DeUX Podcast, sharing perspectives on design, technology, and product strategy.
Currently, I’m focused on startup and entrepreneurship ecosystems. Therefore, I’m building a new community to connect founders, designers, and developers looking to solve real-world problems with scalable AI-powered products.
Design at scale, better decisions
If you're building products where clarity must scale, I’d be glad to connect
Design at scale, better decisions
If you're building products where clarity must scale, I’d be glad to connect
Design at scale, better decisions
If you're building products where clarity must scale, I’d be glad to connect
Design at scale, better decisions
If you're building products where clarity must scale, I’d be glad to connect
Design at scale, better decisions
If you're building products where clarity must scale, I’d be glad to connect